Book List


The experienced team at Hume Management and Consulting have identified the following books and online resources as excellent reference material for everything from drafting a business plan, strategic planning and forecasting, as well as virtually all other aspects of business operations.

Enjoy and please feel free to share your thoughts about these books and online resources on our Linkedin & Google+ pages.

Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty

Authors Leland Harden and Bob Heyman, also the authors of Net Results go in depth about SEO, Affiliate Marketing, Blogs, Social Networks, Virtual Worlds, Viral Video, RSS Feeds, Wikis, Widgets and how to use Measurement and Metrics. They use a digital scorecard listed on pages 231-232 that is invaluable.

Business Analysis: Microsoft Excel 2010

Author Conrad Carlberg walks the reader through 4 vital areas of analysis.

1. Analyzing Financial Statements
2. Financial Planning and Controls
3. Investment Decisions
4. Sales and Marketing.

Microsoft Excel 2010 is the software of choice and this knowledge is indispensible.

eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

Author Corel Perlman walks the reader through proven internet marketing techniques that will grow your business or at least have an understanding of what to look for when hiring an SEO firm to get you on the front page of Google, Bing, or Yahoo search engines.

Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth

Authors Rob Cross and Robert Thomas use organizational network analysis as a tool to show how successful companies manage organizational design, improve leadership and mentoring, facilitate change and improve knowledge retention. This is a book that uses great examples of how to get things done within and out of organizations.

What the CEO Wants You to Know: How Your Company Really Works

Author Ram Charan is truly my favorite management consultant. His clear concise books have made my life better to say the least. Another example is this book. It puts employees inside the mind of an owner or CEO of a small business or large corporation. He explains in detail how the CEO must look at things and how that should translate to how employees can understand his/her mind better.

Profitable Growth Is Everyone's Business: 10 Tools You Can Use Monday Morning

For many, growth is about "home-runs" the big bold idea, the next new thing, the product that will revolutionize the marketplace. While obviously attractive and lucrative, home runs don't happen everyday and frequently come in cycles. A surer and more consistent path to profitable revenue growth is through "singles and doubles" Small day to day wins and adaptation to changes in the marketplace that build the foundation for substantially increasing revenues. Author Ram Charan knocks this one out of the park.

The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation

Author Ram Charan/A.G. Lafley:
Over the past 7 years, Proctor & Gamble have tripled profits; significantly improved organic revenue growth, cash flow, and operation margins; and averaged earnings per share of 12%. How? A.G. Lafley and his team have integrated innovation into everything P&G does and created new customers and new markets. Through eye-opening stories, Lafley/Charan and companies such as Honeywell, Nokia, LEGO, GE, HP have become game-changers. Their inspiring lessons can help you as well.

What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales

Author Ram Charan:
More than ever these days, the sales process often turns into a war about price-a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales. Start thinking like your customer. Focus on becoming their trusted partner, someone he or she can turn to for creative, cost-effective solutions that are based on your deep knowledge of his values, goals, problems and customers.

Competing on Analytics: The New Science of Winning

Authors Jeannie Harris and Thomas Davenport delve into how certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price; accelerate product innovation; optimize supply chains; and identify the true drivers of financial performance. A wealth of examples--from organizations as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox--illuminate how to leverage the power of analytics.

Effective Executive: The Definitive Guide to Getting the Right Things Done

Dry as toast, but a great read none-the-less. Author Peter Drucker walks us through the basics of how to get things done right. He gives us 5 things to think about: Managing time, Choosing where and how to mobilize strength for best effect, Setting the right priorities and Knitting all of them together with effective decision making.

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

The numerous ways to conduct digital marketing, combined with traditional media, can create an elaborate process to measure results. To make the hard work of analysis easier, try Data Driven Marketing: The 15 Metrics Everyone In Marketing Should Know by Mark Jeffery. Jeffery, a professor at the Kellogg School of Management, has provided the right starting points to discovering the value of a data-driven marketing campaign. The book is also an excellent primer for small businesses establishing a measurement platform.

Data Driven: Profiting from Your Most Important Business Asset

Author Thomas Redman explains how data is critical to all organizations. From understanding customers to developing products and setting a direction. Data isn't just the lifeblood of the organization, but the means by which companies can distance themselves from the competition. Data must be used as strategic assets. Few organizations can answer even the most basic questions about their data. This book unpacks the skills and mindsets organizations need to use to win the battles on a consistent basis.

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Steven Hume was a driving force of positive change. He was not afraid to think outside the box, and challenge established mindsets. His Business Performance Coaching influence's led to redesigning many corporate programs to make them more effective and profitable for the company. These changes would not have taken place with out Steve. It has been a pleasure working with Hume Management and Consulting!

John Maas
Store Manager, Albert Lee Appliance